Organic Bouquet, Inc. Acquires Organic
StyleT from Rodale Inc.
Newly Incorporated
Organic Style Limited to Launch Eco-Living
Portal
Los Angeles (May 15, 2007)
- Organic Bouquet, Inc. (www.OrganicBouquet.com)
- pioneer of the $150 million eco-friendly
flower market - today announced the purchase
of Organic StyleT trademark and brand from
Rodale Inc.
The newly incorporated
company, Organic Style Limited, will become
an international eco-lifestyle company,
offering flowers, gifts, and products across
multiple categories.
"We started six
years ago with the development of our flagship
brand OrganicBouquet.com," said Gerald
Prolman, Organic Bouquet's founder and CEO.
"Organic Style Limited will be a new
'eco-lifestyle' destination for people seeking
high quality products that uphold the well-being
of the planet and humankind."
The announcement came
at the LOHAS 11 Forum, with leaders from
Fortune 500 companies and industry leaders
in the organic and sustainable sector in
attendance. LOHAS is an acronym which stands
for "Lifestyles of Health and Sustainability"
and describes a $226.8 billion U.S. marketplace
for goods and services focused on health,
the environment, social justice, personal
development and sustainable living. Approximately
30 percent of the adults in the U.S., or
63 million people, are currently considered
LOHAS Consumers.
Prolman also announced
that Adrian Bellamy has become Chairman
of the Board of Organic Style Limited. Bellamy
also holds positions as chairman of the
Body Shop (a division of L'Oréal,
OREP: Paris Stock Exchange), chairman of
Reckitt Benckiser PLC (RB: LON), and sits
on the boards of the Gap (GPS: NYSE) and
Williams-Sonoma (WSM: NYSE).
J.I. Rodale, Founder
of Rodale Inc., is considered a pioneer
of the organic movement. Rodale published
Organic Style magazine from 2001-2005, during
which time it became a leading resource
for sustainable living.
"Gerald Prolman
has exciting plans for growing the Organic
Style brand. We look forward to working
with him in the future," said Maria
Rodale, Vice Chairman of the Board of Rodale.
"My grandfather, J.I. Rodale, was instrumental
in starting the organic movement, and we're
all doing our part to help fulfill his vision
to help and encourage people to achieve
good health for themselves, their families
and their communities."
Prolman
plans to launch www.OrganicStyle.com
in time for the 2007 Holiday season, and
Organic Style as a custom publishing magazine
in 2008.
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